Mabel – OK (Anxiety Anthem)
0:00 – 0:05
Mabel is filmed in a midshot walking back and forth from the camera showing her face and body. The colouring is in black and white to emphasise the meaning of the music not the video. Colour theory - In terms of light frequencies (additive color theory), white is the presence of all colors and is, therefore, a color. Black is not; without light everything is black. However, when thinking about color in terms of physical pigments (subtractive color theory), like paint, the tables turn; white is not considered a color while black is the presence of all colors
0:05 – 0:09
Extreme close up of her body. The clenched fists could be interpreted as something that someone with anxiety would do which relates to the meaning of the song. She is also seen to be wearing an oversized jacket with a top showing a lot of skin. This could be linked to Laura Mulvey and the term “male gaze” in 1975 where she believed that film audiences have to ‘view’ characters from the perspective of heterosexual male. Although the video is an anthem about mental health the female could still be sexualised in the way of the male gaze.
0:09 – 0:15
A close up edging closer to the face of the artist with direct mode of address to make the video more serious due to the issue the artist is raising awareness for. “Wake up with a knot in my chest” displays Goodwin’s theory that lyrics will make constant references to visuals on screen. The monotone aspects of her facial expressions make the audience believe she really does have the emotions of a knot in her chest. As well as black and white colouring being carried on to add dramatic tension and the display of a serious matter.
0:15-0:20
Extreme close up of her mouth lip syncing the music making the video more dramatic in the way only her mouth is seen. The choker around her neck saying ‘love’ in bold letters has an effect on the audience in the way they should love themselves and others to overcome a mental illness which could be considered as another example of Goodwin’s theory linking lyrics to visuals.
0:27 – 0:30
Extreme close ups and regular close ups are now shown of two individuals who look like they are trying not to cry or are upset with the “I’m still hurtin”.
0:30- 0:37
Repeated extreme close ups of individuals who seem to battling the theme of theme of anxiety due to their facial expressions and movements alongside the words of “sleepless nights” to emphasise the point further
0:37:0:44
Camera movement ranging from wide shot to mid shot to close up of the artist to emphasise her hand actions and make the video more dramatic in the way it is fast paced
0:44-0:50
The fast paced has moved to slow motion of the individuals again to show how they are sad and monotone rather than fast paced and happy
0:50-1:02
Fast paced camera movements of mid shots and wide shots to work alongside the beat of the music. Displaying the individuals doing something that is considered more fast paced and happy such as dancing or boxing with the lyrics “it’s okay to not to be okay”
1:02-1:05
The artist shown by a close up performing behind an old fashioned microphone therefore linking it to a genre convention of a performance music video.
1:05-1:20
Short clips forming a montage of the singer and individuals. The singer lip syncing to the chorus of the song and the individuals in a powerful stance to display that everything will be okay and it is okay to not be okay like the song is trying to message.
1:20-1:30
Camera movements ranging from wide to mid shots of Mabel lip syncing to the song behind a microphone.Goodwin’s theory is also evident due to the camera focuses on someone with tattoos on their arm alongside the lyrics "just wear it on my sleeve" displaying emotions metaphorically.
1:30-1:50
Fast paced camera movements of mid shots and wide shots to work alongside the beat of the music.Including people working out and dancing to music however the emotions are still not happy.
1:50-1:54
Close up of the singer to display the emphasize of the lyrics and the focus of the artist who wrote and performed the song
1:54-2:10
Midshot of various actors dancing and close up of Mabel singing. This could interpreted as the close focus she has on her being her flaw personally as a celebrity. Various colour changes black and white shadows on the people dancing adding to the mysterious atmosphere of the video as well as the symbol of the juxtaposition of light and dark when you are okay and when you are not.
2:10-2:35
Faster music is introduced meaning the montage of people gains speed and have shorter cuts to fit alongside the beat of the music.Close up of the singer is used to emphasize the lyrics as well as the focus on her as an individual.Midshot of the dancers meaning they are seen however have less focus on them as individuals due to the camera angle.
2:35-2:56
The music is now of a slower pace meaning so are the movements to match the beat of the music which has been done throughout the video so far.
2:56 - to end
The ending of the music video means the sound gradually as well as the tempo lowers and slows down as well as the movements of the dancers and artist. The camera angles are mainly close ups to make a dramatic ending to a subtle and monotone music video.
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