Construction - Final music video and evaluation

Final music video

For my first music video i used the camera Cannon EOS 4000D. The advantages of using a DSLR camera rather than a mobile device such as an iPhone is DSLR cameras come with an advantage because they have a lens with variable focal length and aperture. It allows them to regulate the amount of light that enters the camera thereby ensuring images of better quality.For my first draft music video i used the camera Cannon EOS 4000D. The advantages of using a DSLR camera rather than a mobile device such as an iPhone is DSLR cameras come with an advantage because they have a lens with variable focal length and aperture. It allows them to regulate the amount of light that enters the camera thereby ensuring images of better quality. Smartphone cameras have auto focusing lenses.They can be slow at times and experience shutter lag meaning they do not produce as high quality products as they regulate their own settings not chosen settings like you would be able to with a camera. I then edited on the software Adobe premier pro.I wanted my music video to follow the synopsis i have already planned of The narrative of my music video follows two youths in a relationship and them both separately. The video includes the male and female spending time together showing reckless behaviour including short montage clips transferring between the relationship of the couple to the female alone and empowered without the man to the couple being reckless together as well as the pair being together closely followed by one of the character going out of camera range to represent the loss of the partner within the relationship. Leaving the audience to question what will happen next in the video or what happened for this to take place(Barthes enigma code).Due to the video being a montage it will not have a beginning , middle or end opposing to Todrov’s theory revolving the stages of equilibrium. Following the stages of how the male was a bad influence on the female and the male having the stereotypical bad guy characteristics to match that statement. Shown in my music video with the male driving at a high speed which will link to lyrics to the visuals (Goodwin) as the lyrics say “We're riding down the boulevard. We're riding into the dark night, night. With half the tank and empty heart "As well as the female wearing revealing clothing and having a seductive attitude both towards the male and a result of direct mode of address towards the camera conforming the stereotypical gender roles (Van Zoonen) shown with the scene of the female with the lip balm giving a direct mode of address.The media language will represent the mis en scene such as low lighting to accentuate the theme of rebellious teens and how Youths to express themselves and to challenge hegemony the role of media representations in society (Hebdidge). From my brief i was also told to follow a pop artist music video i chose Ocean Drive as it is considered as the artist Duke Demount is considered as a pop artist DJ as he uses upbeat tempos and uses a narrative within his music not just sound like other DJs. Following the codes and conventions of Pop music videos i used close ups regarding camera work , bright colours regarding mis en scene such as the ongoing theme of red and the editing of the footage matches the music or the beat shown with the montage of footage and black screen short cuts. I also went through the extra effort of creating a thumbnail of my music video creating my a personal album cover of the artist on Photoshop using an image of the artist , the artist logo and a cover title of the name of the music video "Ocean Drive".The beginning of the music video uses title pages with transparent text displaying cars both during the day by the sea and at night which interlinks with the theme of music video and of course the title "Ocean Drive". I separated the clips to match the beat of the music as well as creating the montage effect I aspired to create. I am happy with the ideas i carried out shown below within my music video and how the final music video looked. If i was to improve my music video i would make the footage more stable by using a tripod etc however i chose to not use a tripod when filming as i wanted my music video to have a rough editing effect to match the DJ genre conventions however maintaining pop genres such as following a narrative as my song is considered a blend between Pop and DJ. I was also limited in the way the editing software was only available to me at college and due to schools closing in March i had to settle with what i have already created and had a limited amount of screenshots for my evaluations.