Construction logo design

Production company logo design

This is the logo I created for my production company that would be working alongside my artist to create my final music video. The name Holly productions comes from my name and what the company offers. I decided to keep the name basic as using strong short company names allows organisations to get out of the habit of “over-explaining” their companies. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down into two words. Delivering a quick sense of information and meaning. They inform your audience about the underlying elements that drive your company and inspire your decisions. That’s why it’s so important to choose a meaningful name. However, business names don’t have to be complicated to be significant. Instead, they just need to give your audience a hint about your background in a concise way meaning Holly productions straight away tells the target audience what the company will offer. I hand drew the logo myself on A4 paper to begin with alongside a range of other designs then made the decisions to go with the full company name with the illusion of the camera and the hand representing the letters D and O. The use of the hand coming from the D was to represent the filming aspect of the company. I decided to have the hand resemble a hand coming from a suit to represent the professionalism of the company as well as the artistic side as it is hand drawn and not graphically developed by a software such as CGI.I then used Photoshop to fill the picture with different colours using the pen tool which is a simple selection feature that enables you to fill, stroke or make selections from whatever you draw. To make a selection, i had to click two points to create a line between them, and drag a point to create a curved line for the letters such as D or P. Once i have filled the path i wanted i then had to change the Contents to either Foreground or Background, depending on the colour swatch i wanted to use which was mainly black. Originally i was going to use a font for the writing involved on my logo however to make my logo more unique and personal i created my own font by just using the pen tool around my original art work for the logo. Making my logo look more artistic and complex which would be a correct representation of the company i would be offering. The colour theory involved with this logo would be the use of black when looking at the text within the logo. Black represents power , elegance and formality which is the reason i choose it as my main colour as i wanted my company to come across in them three sub headings and be represented in that manor.

Artist logo design

When designing my artist logo I came up with a range of ideas to fit the fun loving brief as well as creating a sleek artist logo. I began by designing logos free hand on paper. Some designs incorporating the name of the artist M-sea and some using images alone such as pictures of waves and the ocean. By using images in my logo It gives the brand a message with a professional, playful, and trustworthy approach in the design. This mostly depends on the nature of the business which is for an individual as an artist .Therefore the logo creates a unique business identity and can create a brand perception, like perceiving the identity of the artist through what image is used or colours. The first logo shown above is the artist name however instead of using a hyphen using a wave to break up the name. By doing this the image alludes to the artist name and the theme of my music video relating to the ocean. Using the font Bauhaus 93 this style of typography is effective in conveying the message of the design. With a balanced layout, geometric shapes and sans-serif letters in upper case or lower case fonts which stand out. The influence on the modern day posters and designs alongside a cartoon drawing of a wave which makes the logo which compliments the modern design. I chose not to use that logo as it was a basic design and I personally felt like it did not use a range of skills I had learnt in order to create my final logo design. I then used a shadow of the outside of the lettering through the use of Photoshop to make the letters stand out even more as well making the wave fit alongside the artist name through fluidity of colours.

The second design I came up with was a picture of a wave creating a symbol of a sun so they are alongside each other. I did this to incorporate a fun loving attitude of the sun and yellow as well as the symbol of the ocean to fit the identity of my artist if I was to finish this specific design. Looking at colour theory the use of yellow if I was to finish my logo is associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Bright, pure yellow grabs audiences attention, which is the reason many marketing products use yellow and taxicabs are painted this colour in New York as it is a busy area. Making this design an abstract logo. An abstract is the logo that is used to represent something with the only symbol or icon. Abstract logos are very important as they are memorable and makes the artists brand recognisable as they use simple symbols. Like the two symbols I planned of using of a sun and a wave. I decided not to use this logo as I felt it did not represent my artists brand identity well as well as it not matching a logo a record artist would use.

The third logo I came up with was the least complex of the range of designs I planned to use. I used a platform online called neon text maker on the website “flaming text” instead of Photoshop.  I did not plan to have this as my main logo just a feature on the website as it compliments a black background I planned to use at the time.The use of neon as a colour makes the logo modern as well as eye catching to the modern fun loving young audience I am targeting. I also wanted to use neon as a result of my website textual analysis of the DJ Marshmello https://marshmellomusic.com/. Marshmello’s use of neon creates a playful tone to his website which I enjoyed when looking at the website and wanted to take inspiration from through the use of neon and a playful serif font.

The fourth logo I designed uses both symbols and lettering to create the initial ‘MC’ which is the play on words the artist name M-Sea was made to create. However I later on decided that I wanted the full name as a part of my logo so I don’t confuse potential audiences.Seen with Jenkins Fandom theory and the ideas that fans appropriate texts and read them in ways that are not fully authorised by the media producers therefore by not using the full name audiences might label the artist under an abbreviated name that is not the name I intended to market or represent within my video or website. I designed the logo within Photoshop using the pen tool , shapes and the brush tool. I used my hand drawn picture of the logo as a background to trace the shape of the waves as a part of the letter C. The letter m was created using a regular sans-serif font on Photoshop creating a slick tone and making sure the edges are not rigid which may of been created if I did it free hand with a brush tool for example. The C on the other hand was created using the pen tool.Using the mouse , drag the pointer to draw the next segment of my path. While the mouse button is pressed down, I optimised the curve of the segment. The previous segment then is automatically adjusted to keep the curve smooth creating the curvatures of the waves making them look smooth as possible however if it looks rigid that would factor into the wave effect I was looking for and intended to create.I create the curves of the wave and the end of the C bby adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the wave or C.

The final logo i designed used both writing and pictures to create on final logo that i was happy with. Compared with all of my other logo designs i approached this one differently in the way i used my mobile rather than pen and paper to draw my design i did this because it was darker allowing me to use it as a more accurate guide than faint lines of pencil i previously scanned through on the computer. I designed a circular tidal wave as it would represent the hyphen between m-sea as well as being an interesting and complex design.

I also took inspiration from the Google chrome logo when researching other logos being a statement circular design therefore i combined a natural force of a tidal wave with the technology aspect of the google chrome logo.I created this by using the pen tool on Photoshop to trace around the shapes i created which was difficult as it was curved shapes of tidal waves however i overcame this by using the curvature pen tool. The curvature pen tool works similar to the original pen tool however it differs after the third point you chose and this is when the curvature tool rounds off the last three points into one smooth curve shown in  the wave. To adjust it i kept clicking points around the edge of the shape until i reached the beginning of the curve again and was happy with my product of the circular tidal wave effect. Afterwards i then used the fill path tool to fill the outline of the shapes with my desired colour which was various colours of blue. I decided to use different colours of blue to make the logo stand out more to the audience rather than sticking with one colour making it monotone rather than exciting and unique. I chose the colour blue as it is the colour of waves and the ocean however according to the colour theory it is often associated with depth and stability. It symbolises trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. Therefore audiences will trust my artist logo in terms of official websites and the music video as they know it is linked with the true artist which is important in the music industry. I am happy with my final artist logo as it matches the artists brand of relating to the ocean as well as the Pop DJ theme. However i could make it look more professional by having a more sleek design through a smoother use of the pen tool. I am proud of myself as i haven't had much experience on the software Photoshop.