Final Website Design
Link to website - https://hsaunders5468.wixsite.com/mysite-2
For my website i decided to use a video montage of clips used in my muisc video as the homepage. I did this through an effect within the website 'wix' where it allowed me to insert the video with a chosen glare which was called 'Retro glare' Within web development industry, large video backgrounds are considered one of the most engaging ways to portray a company's vision, mission and capabilities. I also took inspiration from Lady Ga Ga website although it did not have a video the website was interactive and a spectacle opposed to calm and a lack of effects to push it over the edge compared to other competitors. I decided to keep the homepage minimal as I wanted the video to be the main focus of my website as it is not a normal approach used on websites when referring back to my website research. According to Curran and Seaton they believe that the idea media concentration generally limits or inhibits variety, creativity and quality therefore a website that includes variety and creativity is rare and will bring in a large consumer audience as it is intriguing. My homepage also includes a navigation bar with the subheadings; 'Home' 'Listen' 'Shows' 'Video' 'Featured' and 'shop'.The navigation bar is an important element of a website's design since it allows users to quickly visit any section within the site. If you've ever visited a website without a navigation bar, you may have found it is difficult to locate the page you need. You may have also had to click "Back" several times in order to find a link to the next section you wanted to visit. On my website the navigation bar is available throughout the website making the users experience easier and more successful when looking for information such as tour dates. My homepage also includes social media links for the artists personal social media platforms. By including social media links you are building a rapport with your audience as they are gaining a deeper insight to your life. providing your visitors the opportunity to trust you more. With 79% of consumers trusting social proof as much as personal recommendations, it’s important you integrate the proper social widgets on your website to increase usage and website conversions. For my title and navigation bar i used the font 'Anton' as it was large and bold which i believed was a font that made my website stand out and look more modern compared to other fonts as seen on website research task. I like my homepage as it fits my target audience of 16-25 fun loving year old as it is young , modern and contemporary due to the bold colours and font. I also used hyperlinks that will navigate the audience to the artists social media platforms such as twitter. Shirky theory of understanding the impact that Web 2.0 technologies would have on the way that audiences interact with media production advancing user interface. His wide ranging analysis was quick to recognise that the media industry would shift irrevocably from a broadcast model in which a relatively few senders produced work to a democratised model of engagement. Shirky suggests that this migration was driven largely by peer to peer sharing platforms and social networking. The use of including social media platforms on the website allows this theory to take place. I am happy with my final website design as it stands out and combines the genre conventions of Pop and DJ through the layout. If i was to improve my website i would add more pages and include more aspects to make it more unique.
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